Outreach

Automated lead generation, prospecting, and outreach campaigns

Prospector

The Prospector automatically discovers potential leads from public business registries and directories.

Discovered contacts are enriched with publicly available information and added to your contact list for outreach campaigns.

OpenKvK (Netherlands) Dutch Chamber of Commerce public registry — company name, address, SBI codes, registration data
OpenStreetMap / Overpass Geographic business data — location, opening hours, contact details, business type

Ethical data gathering The Prospector follows respectful scraping policies: small batches, random delays, business hours only, and full compliance with robots.txt. All data comes from public registries and directories.

Discovery Filters

Location — City, province, or postal code area
Industry — Filter by SBI code or business sector
Company size — Filter by employee count range
Radius — Search within a geographic radius (km)

Outreach Funnels

Funnels define the sequence of touchpoints for engaging a contact. Build multi-stage campaigns with automated follow-ups.

Define funnel stages (e.g., Awareness, Interest, Consideration, Conversion).
Create message templates for each stage with personalization variables.
Set timing rules for automatic progression between stages.
Assign contacts to the funnel and monitor their progression.

Funnel Stages

Each funnel consists of sequential stages that guide the contact from initial awareness to conversion.

Awareness Initial contact — introducing your company and value proposition
Interest Follow-up contact — providing more details based on initial engagement signals
Consideration Detailed engagement — sharing case studies, demos, or tailored proposals
Conversion Closing stage — scheduling a meeting, requesting a quote, or signing up

Contact Management

Contacts are the people and companies you engage with through outreach campaigns. Each contact has a detailed profile.

Field	Description
Company	Company name, industry, size, and KvK number (if available)
Contact Person	Name, email address, phone number, and job title
Preferred Channel	The contact's preferred communication channel (email, Slack, WhatsApp)
Status	Current position in the outreach funnel (prospect, contacted, qualified, converted)
Lead Score	AI-calculated score (0–100) based on engagement, fit, and response history

Message Templates

Templates define the content for each outreach touchpoint. InnFuse supports multiple message types per channel.

Email — HTML email with personalization variables and tracking
Slack — Direct message via Slack with rich formatting
WhatsApp — Business message template (requires pre-approval by Meta)

Tip Use AI-generated drafts as a starting point and personalize them. Messages that feel authentic get significantly higher response rates.

Slack Reply Integration

When connected to Slack, outreach contacts who reply are automatically routed to the appropriate Slack channel.

This enables your team to seamlessly continue conversations that start as outreach and transition into active engagement.

Connect Slack as a channel in your InnFuse workspace.
Configure the outreach reply channel in Settings > Outreach > Slack Integration.
Incoming replies from outreach contacts are posted as threaded messages in the configured channel.

Activity Tracking

Every outreach action is tracked in real time, giving you full visibility into campaign performance.

Message sent to contact
Contact opened the message
Contact replied to the message
Contact status changed (e.g., from prospect to qualified)
Notes added by agents or team members